We developed the entire brand system, with new logo and colors added to create a versatile brand. We felt the need to have multiple logo versions on this project, so the client would be able to choose between a corporate or sports mood according to each layout theme. Since LiGE is a brand about sports management, we choose an abstract symbol that was made by a star and an arrow to translate management into a design shape. The result was a classic sports brand as a crest that can behave also as a corporate brand. The mix of blue and yellow changed the way that the brand can be perceived, bringing more energy and confidence to a young brand.